La Cascarita is a weekly sports newspaper in Spanish.

Its main content comes from the Mexican professional soccer league, but we also cover information from other important leagues from around the world, like South American and European soccer leagues.

Our competitive advantage comes and the originality of our newspaper.

Our main coverage comes from the amateur soccer leagues that every weekend play around the state of Florida and submit their information and pictures for it to be published. 

This makes our newspaper the FIRST CHOICE in the mind of this market:male Hispanic population that likes soccer and sports (a huge chunk of the market).

You can see a sample of our newspaper HERE

Facts:
Soccer is the most followed sports among adult Hispanics in the United States.
Most of Hispanics play soccer and are members of local amateur leagues.
Soccer has the highest TV ratings among male Hispanics every weekend.

What makes La Cascarita THE FIRST CHOICE among male Hispanics?

1. Focuses on specific market.  La Cascarita concentrates only on the Mexican population of Florida and North Carolina, this allows your campaign to be well targeted.
2. Caters content about their favorite sports with unique editorials and collaborators that cannot be found in radio or TV.  We also provide information such as TV listings, statistics, and results that people save for futures references.
3. Printed on Thursdays, rather than Mondays like many other sports publications, because we serve as a guide to the coming weekend
4. Sports newspaper accredited with organizations such as FIFA, USSoccer, Federación Mexicana de Fútbol, AIPS, NAHP, etc.
5. Readers look for their own picture or of friends when their local amateur soccer league is featured on that week’s newspaper.  This makes it a newspaper that is kept and shared extensively among family and friends.
6. La Cascarita has a readership of 3 persons per issue having a great ad impact every week.
7. We have our own distribution and consider it the most important advantage in our business since we cover most of the state where there is a large Hispanic population.